Thursday, May 27, 2010

Volatile air fares

It is well known that air fares are subject to wide fluctuations. If you don’t buy at the right time, then the chances are that you will discover that you have paid more than the very co-passenger seated next to you on the same flight.

The technology and the technique that allows one to track or predict the price fluctuation can work wonders for travel sites and this is one of the reason behind Microsoft’s acquisition of Farecast whose price prediction technology made the Bing Travel site more attractive. But it isn’t like Bing offers the customers the exact percentage of fluctuation. It offers the customers a general sense of where the fares may be headed. On the other hand, Yapta, a site that tracks ticket prices, is trying a different tack—allowing probable travelers to track flights to their dream holiday destinations and buy the tickets when they think they are low enough.

Some of the remarkable analysis made by the analysts at Yapta, as found out by Chris Elliott in an interview with Yapta personnel will set your eyes rolling. In a new survey by the travel fare fluctuation tracker site Yapta, airline tickets between Atlanta and Las Vegas tend to be most volatile and the air fares between the two cities has changed a whooping 2,472,916 times since the beginning of the year.

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The most important and obvious question that arises is that amongst all the segments of consumer goods, why is it so that the flight prices tend to be so volatile? There surely has to be a reason behind this and the simple reason is the high level of competition between the top cities.

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